Monday, January 15, 2007

Easter Egg Ads

 

Crouched in military fatigues, you peer through night-vision goggles and brandish a semiautomatic gun as you hunt down terrorists who've overtaken Las Vegas.
Incongruously, while patrolling a neon-decorated side street in the video game "Rainbow Six Vegas," you spot a jar of body wash. You spray the container with bullets, and voila! A 60-second video of whimsical bloopers pops up, and billboard advertisements of scantily clad women hawk Unilever Corp.'s Axe shower gel: "Score with Axe."

-- That Easter egg in video game may just unlock an ad
It's sad that when the game industry is showing record sales that they feel the need to bend over backwards to whore themselves out.
tagged: game, gaming

Source: Easter Egg Ads
Originally published on Mon, 15 Jan 2007 14:25:00 GMT

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